Why?  I’m going to let you in on a big secret.   Are you ready?   Losing fat is actually pretty hard to do.

Did you get that? Notice, I didn’t say, “Losing weight is hard to do.” No, losing weight is easy. 

Yep, I said it. Losing weight is easy. Fast (that is, go without eating anything – just drinking water), and you can lose a pound of weight a day. Take a diuretic and you might even lose up to 10 lbs. of water weight in a day.   Is it safe? No.   Is it healthy? No.  Does it work?  No.  But you aren’t losing fat when you do that?  Now here comes the bad part. When you lose weight that way you are simply losing water weight.  And water comes back the second you start drinking it again.

When it comes to our weight loss goals, will power alone is often not enough.  If it were, the fitness studios would be full year-round and there would be no one fighting with fading motivation at the grocery store.

So, has your initial enthusiasm for your latest diet faded away? Are you finding it harder and harder to keep to your healthy eating plan?

It’s always the same old story, and the only consolation is – it proves you’re human. You’re not Superman or Superwoman. We always like to think that ‘This time!’ we’re going to get it right. We find the perfect diet plan. We get rid of the naughty stuff. We pick the start day. And off we go, full of enthusiasm and high hopes.

And it’s quite likely to go well at first. There’s the buzz of the ‘new start’. There’s the great feeling when we see those first few pounds fall off the scale. We forget that we can’t have a ‘new start’ every day. We forget that there will be days when the scales will stay obstinately still – or even, heaven forbid, go up! When, at last, we remember this, we get discouraged. And it’s so tempting to just give up. Until next time.

Would you like this year to be different?  Would you like to get some support to help you stay committed to the deal you made with yourself?
Well, I would like to help you with this quest.

If you keep in mind that you have the psychology of a human being and not a super being, and you work directly with that human psychology, there is a great deal you can do to help yourself achieve the healthy weight loss that you want. 

Firstly, you need to appreciate the role that your unconscious plays in the decisions you make every day – including the decisions about what you will or won’t eat. We’re talking about the decisions that seem to ‘make themselves’, that happen without your directly ‘thinking’ about or ‘choosing’ them.

This sort of decision making comes out of hidden patterns in your mind, a sort of story board of ‘what to do in every circumstance’ that you carry in your head. Everybody has such patterns. We build these story boards as we go through life, not even noticing that we are doing so, and they guide our actions rather automatically. Fortunately, it is perfectly possible to update an old story which is no longer serving you well.

And the best way to do this is with hypnosis.